That means that more than three-quarters of Americans have never bowled, or choose not to bowl anymore, so there’s ample opportunity here for additional market penetration. That seems like a lot, but in reality, it is less than a quarter of the population (not counting infants and those who do not have the ability to bowl or are homebound). Somewhere between 50 and 70 million people bowl at least once a year in the U.S. The bowling industry is spending millions of dollars on promotion, instructing kids in the fun of the sport and getting “millennials” interested.

The Bowling Proprietors Association of America (BPAA) and its state representatives are focused on education to assist their proprietor members with marketing support to improve their profitability.īPAA has made bowling a brand, and it’s getting that message out.

I’ve attended a lot of Bowl Expos, but the 2019 event was the best I’ve seen in a decade. Let’s focus on two of my favorites, Bowl Expo and Amusement Expo.

The Spring trade show season has ended, and this year’s events gave us all a lot to think about. 2019 Spring Conferences Address Growing Need For Educationīy Frank 'the Crank' Seninsky | | Amusement Industry

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