'The idea is to create a place in a region like this that people can come to time and time again, in between their visits to our big vacation destinations like Los Angeles or Orlando,' explained Woodbury. The company said the theme park will have a completely different look, feel, and scale compared to Universal’s existing parks but will still carry the same quality as the larger resort destinations. The footprint is about one-quarter the size of the parks in Orlando, scaled smaller to be more 'intimate and engaging' for younger guests. That's what you see in this illustration now and that's what we hope to bring to Frisco.'įrisco Neighbors Meet to Raise Concerns, Ask Questions Hours After Theme Park Announcement We had an idea to bring all of those together and create a destination that is specifically designed to appeal to families with young children. 'We have a portfolio of terrific attractions that appeal to young families around the world. 'We're known for creating one-of-a-kind innovative, interactive experiences for the whole family,' Woodbury said.

He said they felt this new concept of a theme park would fit perfectly in Frisco.

'So it became pretty evident that this is a great place and it's a great market in itself and everything we want, a vibrant community, a growing community, lots of young families and very centrally located.' 'We literally looked virtually every place you could imagine and North Texas rose right to the top and Frisco rose right to the top of North Texas,' said Woodbury. 11, 2023.Īccording to Universal Parks & Resorts Chairman and CEO Mark Woodbury, who was in Frisco for the announcement Wednesday, the park will be unlike any other Universal park in the world and they were 'wildly excited' to bring the park to North Texas. An artist's rendering showing the plan for a family-focused resort in Frisco, released Jan.

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